Social Media and Web 2.0 Marketing: An AmCham Conference

I’m pleased to announce that I’ll be doing two day-long workshops for the AmCham Rhône-Alpes Auvergne chapter. The first will be held October 19 and the second will be March 15. They will either be held at the AmCham headquarters near Lyon, or, if a company requests it, at a local company.

Update: October’s workshop is being co-sponsored by BonitaSoft and will be held at the BonitaSoft headquarters in Grenoble. BonitaSoft is the leading provider of open source business process management (BPM) software. Created in 2009 by the founders of Bonita project, BonitaSoft is democratizing the use of BPM in companies of all sizes with an intuitive and powerful solution with an optimum cost. The Bonita solution has been downloaded more than 370,000 times to date by companies and organizations worldwide.

More information about BonitaSoft: www.bonitasoft.com

Here’s the flyer, in French, and some more information (in English) below.

Workshop Title: Social Media & Web 2.0 Marketing for Business

General Description: Web 2.0 and social media are the hot new buzzwords, but they are not just trends- social media marketing really works. In this day long workshop you will learn how to use social media like Facebook, Twitter, Flickr, YouTube or blogs to create an effective (and cost-effective!) marketing campaign for your company.

The workshop will be divided into two parts: the first will be an introduction to different Web 2.0 sites like Twitter & Facebook (and many more) and the second part will be a hands-on session in which participants learn how to create their own social media marketing plans.

Plan

  • Introduction to Social Media Sites
  • Which Social Media Tools for Which Audience
  • Developing Your Brand Online
  • Using Social Media to Make Money & Generate Sales
  • Planning Your Company’s Social Media & Communication Objectives
  • Mistakes to Avoid
  • Implementing Your Company’s Social Media & Communication Objectives

Objectives

Participants will leave the workshop with a clear understanding of current social media tools as well as a social media marketing and communication plan tailored to their situation. Case studies presented throughout the day will also help participants learn about real life businesses using social media, both positively and negatively.

Added Value

Social Media can be an extremely effective and cost effective marketing tool. Knowing how to use it effectively can give small to medium sized businesses a competitive edge by increasing their power of communication without increasing their advertising budget.

Participants: Anybody who wants to learn how to use social media for their company’s marketing and communication needs.

For example:

  • Small to Medium sized business owners & managers, communication & marketing department, consultants…
  • No particular advanced knowledge necesssary.
  • Participants must have the ability to communicate effectively in English, although I am fluent in French.

Price and further details:

  • AmCham members: €375
  • Non members: €485

This workshop could be part of an annual training plan if desired.

To register, contact AmCham Rhône-Alpes Auvergne.